Better See Better Luck Tomorrow
From AP article:
In limited release, the low-budget "Better Luck Tomorrow" had a huge first weekend, grossing $398,489 in just 13 theaters for an average of $30,653. Directed by Justin Lin, the film features a cast of unknowns in the story of straight-A, Asian-American teens who, bored with their suburban lives, slide into petty crimes that lead to violence.
MTV Films acquired the movie at last year's Sundance Film Festival (news - web sites), feeling its fresh faces, dark humor, eclectic music and ambivalent ending would appeal to the network's youthful audience.
Asian-Americans made up a bit more than half the audience, but the filmmakers hope it can cross over to a wider crowd as the movie expands to more theaters over the next two weekends.
"These kids could be anybody," said Van Toffler, MTV president. "It's silly to underestimate the eclectic moviegoing tastes of our demographic. The cast doesn't have to look or feel like them for them to want to see it."
From AP article:
In limited release, the low-budget "Better Luck Tomorrow" had a huge first weekend, grossing $398,489 in just 13 theaters for an average of $30,653. Directed by Justin Lin, the film features a cast of unknowns in the story of straight-A, Asian-American teens who, bored with their suburban lives, slide into petty crimes that lead to violence.
MTV Films acquired the movie at last year's Sundance Film Festival (news - web sites), feeling its fresh faces, dark humor, eclectic music and ambivalent ending would appeal to the network's youthful audience.
Asian-Americans made up a bit more than half the audience, but the filmmakers hope it can cross over to a wider crowd as the movie expands to more theaters over the next two weekends.
"These kids could be anybody," said Van Toffler, MTV president. "It's silly to underestimate the eclectic moviegoing tastes of our demographic. The cast doesn't have to look or feel like them for them to want to see it."
posted by Gary at
9:16 AM
<< Home