Apple Buying Universal??

Wow, I just read from the LA Times that Apple is in talks to buy Universal Music Group for $5 billion to $6 billion (login/password: plastic). If this deal actually goes through, it may provide an incentive for the other record labels to really take online music sales seriously. I'm very intrigued by how Apple plans to leverage its ownership of the biggest record label in the world, assuming that this deal will actually go through of course.