Thursday, November 06, 2003

Good Lord

From this article in the Post:

" Less than a month after Pepsi announced a blockbuster deal to give away 100 million downloads from Apple's iTunes music service to its customers, McDonald's is close to a announcing a much bigger deal, The Post has learned.

In a dramatic move that gives a thumbs up to the music industry's efforts at creating legal alternatives to file sharing, McDonald's plans to give away up to 1 billion songs in a marketing campaign, according to sources familiar with the matter."

The most remarkable part of the deals is that both companies will be paying the full retail price of $.99 per song. Then again, the Post is not exactly the bastion of journalistic integrity, so I'm not ready to buy a chunk of Apple stocks yet. Any discount on Apple stocks, Sachin?